Meetings Today, September 20,2022
Mexico’s Largest Hotel Chain Is Undergoing Major Changes and Expansion
Posadas, the leading Mexico-based hotel group and parent company of the major meetings and incentives brand Fiesta Americana Grand Meetings Mexico & Beyond, is set to change its corporate-brand name and greatly increase its efforts in sustainability.
"There’s new excitement with the company, and we’re going to be changing the corporate brand—the name Posadas is going to be updated,” said David Manzella, senior vice president of sales and marketing at Posadas, who represents its Live Aqua, Grand Fiesta Americana, Fiesta Americana and The Explorean brands. “The new name is really going to be highly focused on the hospitality and loyalty side of the company. Posadas has been around since 1969 and they’ve represented a variety of different entities, but the new brand will be really focused and geared to hospitality and the loyalty around that with our guests.
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